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As we progress through 2025, the recreational boating industry is experiencing notable shifts influenced by economic factors, consumer preferences, and technological advancements.
Market Trends and Sales Projections
The National Marine Manufacturers Association (NMMA) anticipates a resurgence in new powerboat sales in 2025, driven by innovative products, favorable economic policies, and sustained consumer interest in on-water activities. They project U.S. boating expenditures to reach record highs, potentially exceeding $55 billion by 3% to 5% over the previous year.
Placing a yacht on the internet is easy. Choosing the right advertising strategy is not.
Professional yacht brokers do not select advertising platforms simply because they are popular or because competing brokers use them. They consider the vessel, likely buyer, price range, location, seaso
A boat can be mechanically sound, well equipped, and located in one of the most active boating markets in the country—and still sit unsold for months.
When that happens, sellers often blame interest rates, fuel prices, the economy, the season, or a lack of serious buyers. Those factors can
I recently sat down with Jamin Goecker from Palm Beach County Living for a wide-ranging conversation about moving to Jupiter, boating in South Florida, raising a family in Palm Beach County, and building Jupiter Marine Sales and Florida Yacht Trader.
What started as a discussion about buyin
Preparing a boat properly, taking professional photographs, writing a compelling description, and producing a detailed video walkthrough are all essential parts of selling a vessel.
But none of those things will generate results if buyers never see the listing.
Once the marketing mate
